Websites have become an essential part of a digital presence that helps businesses build their brand and attract new customers. Our agency, using the WordPress platform, creates websites for clients without block builders, but with our design tools and a custom design theme that meets the individual needs of each client. In this article, we will look at the process of creating a website for our agency without block builders and ready-made design themes, but using our design tools and a personalized design theme with WordPress content management system.
How do we create websites?
Our approach to creating websites starts with a detailed study of the client’s requirements. Initially, we carefully listen to the client’s needs, goals and understand whether the company has developed a brand or a full identity in order to understand how the website should be created and what functionality it should provide. This initial stage allows us to create a clear vision of how the website should be designed to meet the client’s wishes and requirements.
To provide a custom design, we use our own design tools – a design framework and a personalized design theme, which are then customized to our clients’ needs. This approach allows us to create and customize a design that reflects the client’s brand and identity, incorporating the necessary design elements and functionality, while saving the client time and money. This approach helps us create a unique website that stands out from the standard block builder offerings and provides a unique digital presence to the client.
As we have already mentioned, in our agency we use the WordPress platform as a basis for creating websites. WordPress is a popular and secure platform that offers a wide range of options and great SEO features. Our custom design theme integrates with the WordPress system, providing easy administration and customization for clients. This means that customers can easily manage their website and make changes without technical knowledge.
In addition, we also pay attention to the observance of SEO principles to ensure that the client’s website is optimized for search engines and easily found by people looking for related content or services. Upon additional request, we conduct keyword research, ensure proper meta description and content development that matches the client’s business and target audience. In highly competitive conditions, we also offer to use our SEO services.
Creating a website without block builders, but with our design tools and a personalized design theme, provides clients with a unique and customized digital presence. Our agency, using the WordPress platform, gives clients the opportunity to rely on a secure, easily customizable and SEO-friendly website. Start building your digital presence that stands out from the rest and meets the requirements of your clients by choosing our agency and our custom design solutions.
The first steps in creating a company website
The main steps in creating a company website are as follows:
- Website planning and strategy – Develop the goals and objectives of the website, identify the target audience and determine what information and features will be needed.
- Website content and information – Create high-quality and targeted content, including company information, product or service descriptions and other important information.
- Website design and layout – Choose a visual style and layout that matches the company’s brand and provides a good user experience. It is important that a suitable brand and guidelines for its use, or graphic language, have been developed in advance.
- Website technical development – To develop a technically correct, fast and appropriate website solution with the WordPress content management system.
- Website Optimization – Ensuring that the website is optimized for search engines (SEO) and includes the right keywords, meta descriptions and other SEO elements to increase the website’s visibility in search results. * Depends on the content creator (often the responsibility of the customer)
- Testing and revisions – Before publishing a website to production, detailed visual and functional testing is required to ensure that all elements work correctly and that the website is easy to use.
- Website publication and maintenance – Publish the website, perform acceptance testing and post-publication management, as well as regularly update the content and perform technical updates (our agency offers the service: Website technical maintenance).
What is the most important element of a company’s website?
The most important design element of a company’s website is its content. Well-designed and customized content that matches your company’s brand and provides a good user experience is essential to attracting and retaining visitors. Thoughtful website content and presentation layout, color palette, images and typography are some of the most important design elements that help create a professional and engaging website.
Content that should be included on the company website
The company’s website should include content of various types and natures that provide important information about the company, its products or services and provide users with full-value information. Website content should include company description, product or service descriptions, customer reviews, contact information, frequently asked questions (FAQ) and blog articles. It is also important to ensure that the content elements are properly structured and easy to understand.
Why is it important to optimize a website for search engines?
Website optimization for search engines is important to increase your website’s visibility in organic search results. An optimized homepage that meets the requirements of search algorithms is easier to find for your potential customers looking for related content or services. Good SEO practices include careful keyword selection and placement, proper meta descriptions and URL structure, quality content development, and effective linking (both internal and external). An optimized website can significantly increase the number of website visitors and potential customers.